Product Claim Validations
"High protein," "no added sugar," "immunity boosting." We test and document the evidence that lets you defend a marketing claim if FSSAI, ASCI or a competitor ever challenges it.
What is product claim validation?
Product claim validation is independent, lab-based testing that compares an advertised claim against measurable results. Marketing claims sell products, but an unsubstantiated one is a liability waiting to surface, through an FSSAI notice, an ASCI complaint or a competitor's legal challenge. "No added sugar," "high in protein" and "immunity boosting" all carry specific regulatory thresholds that need to be met and documented, not just believed to be true.
Equinox Labs tests your product against the specific parameter each claim depends on, and compiles the documentation needed to defend it, whether that's an FSSAI compliance requirement, an ASCI guideline, a BIS energy or performance standard, or evidence a legal team can use if a claim is ever disputed. It's often paired with label validation and nutritional labeling.
Why does claim validation matter?
Four reasons a validated claim is worth more than a confident one.
- Verify authenticity. Confirm your product delivers exactly what is advertised, from performance to safety.
- Regulatory compliance. Meet BIS, FSSAI or ASCI standards for performance, energy and safety claims.
- Consumer trust. Validated claims improve buyer confidence and reduce skepticism in high-churn categories.
- Legal protection. Reduce liability from false advertising or unsubstantiated promotional claims.
Which claim categories do we validate?
From nutritional and sourcing claims to appliance performance and energy claims.
Nutritional Claims
"High protein," "low fat," "no added sugar" and similar quantitative claims.
Health & Function Claims
"Immunity boosting," "gut health" and other functional or health-related claims.
Process & Sourcing Claims
"Natural," "no preservatives," "single-origin" and similar process-based claims.
Air & Surface Device Claims
Air conditioners and purifiers tested for stated filtration efficiency.
Home & Kitchen Appliance Claims
Fans, kettles, water purifiers and softeners tested for durability and rated performance.
Electrical & Energy Claims
LED bulbs, paints and smart switches tested for durability and energy consumption claims.
What's covered
Testing plus the documentation to back it up.
Testing
Documentation
Advisory
Who needs product claim validation?
From D2C food brands to appliance manufacturers and FMCG marketing teams.
Food & Beverage Brands
Validating claims before a new product or reformulated SKU launches.
Marketing & Legal Teams
Evidence on file before a campaign runs, not after a complaint arrives.
Supplement & Nutraceutical Brands
Health and function claims that need to satisfy FSSAI's Nutraceutical Regulations.
Appliance & Electronics Manufacturers
BIS energy, safety and performance claims tested before a product ships.
Home & Personal Care Brands
Performance and safety claims tested alongside our cosmetic testing services.
Consumer Goods Importers
Confirming imported product claims meet Indian BIS and FSSAI thresholds before sale.
Is Your Nutrition Claim Defensible?
Front-of-pack labels influence consumer choice and regulatory scrutiny at the same time. Learn how verified nutrition testing and documentation help prevent warning labels and enforcement risk before a claim ever reaches shelf.
- Regulatory risk of false claims. Why regulatory action can follow from false or unverified nutrition data.
- Sugar, fat and salt thresholds. How sugar, fat and salt values affect front-of-pack labelling requirements.
- When testing is mandatory. When nutrition testing becomes mandatory before packaging decisions are locked in.
- Audit-ready documentation. Why verified lab reports strengthen audit-ready compliance records.
Free Guide
Is Your Nutrition Claim Defensible?
Learn how verified testing and documentation help prevent warning labels and enforcement risk. Download the free guide.
Download Your Free GuideMaking a claim you can defend
Video
FSSAI's New Front-of-Pack Labels Explained
- How front-of-pack claims are held to regulatory thresholds
- The lab evidence you need before printing "high in", "source of" or "no added"
- How independent validation reduces warning-label and recall risk
Sample to certified report, in four steps
The same process across every claim validation engagement.
Inquire
Tell us the exact claim wording you plan to use.
Test Design
We identify which parameter and standard the claim depends on.
Testing
Samples are tested at our NABL-accredited laboratories.
Substantiation File
We deliver the test report plus a documentation file mapped to the relevant regulation.
Access the Equinox PortalClaims that survive scrutiny
Accredited testing paired with regulatory-aware documentation.
NABL Accredited
ISO/IEC 17025 accredited testing that holds up to challenge.
FSSAI, ASCI & BIS Fluency
Deep familiarity with the guidelines that govern what a claim can say.
Pan-India Reach
Sample logistics and testing coverage across 500+ cities, trusted by 95,000+ clients.
A Dedicated Account Manager
One point of contact who understands your marketing calendar.
Product Claim Validation FAQs
Product claim validation is independent, lab-based testing that compares an advertised claim against measurable results, so a brand can prove a claim like high protein, no added sugar or energy efficient actually holds up before it goes on a pack or in an advertisement.
Nutritional claims (high protein, low fat, no added sugar), health and function claims (immunity boosting, gut health), process or sourcing claims (natural, no preservatives, single-origin), and appliance or performance claims (filtration efficiency, energy consumption, durability).
The Advertising Standards Council of India (ASCI) sets guidelines for advertising claims, including health and nutrition claims. ASCI complaints can force a brand to withdraw or amend an advertisement, so having evidence on file matters even outside strict FSSAI requirements.
Yes. We validate performance, safety and energy claims for products like air purifiers, LED bulbs, kitchen appliances and household devices against BIS standards, alongside nutritional and health claims for food and beverage brands.
Before, wherever possible. Having substantiation on file before a claim goes live means you are never scrambling to produce evidence after a complaint or notice arrives.
The lab test report, a mapping of your claim wording to the specific regulation or guideline it satisfies, and any supporting documentation needed if the claim is ever challenged.
Get your Product Claim Validations enquiry answered
Tell us a little about your requirement and our team will get back to you within one working day.
- Response within one working day
- PAN-India service network
- Dedicated account manager
Thanks, we've got your enquiry
Our team will reach out within one working day to discuss your requirement.