- Do you want introduce a new variation, but don’t know which one to choose?
- Do you want know what makes your competitors product better than yours?
If you have answered YES to any of the above questions, you need to do Sensory Evaluation.
What is Sensory Evaluation?
Sensory evaluation is a scientific discipline that applies principles of experimental design and statistical analysis through the use of human senses like sight, smell, taste, touch and hearing for the purposes of evaluating consumer food or beverage products.
The test requires panels who are Food Technologist, on whom the products are tested, and recording the responses made by them.
Here in Equinox Labs we have specialized Panelists who are qualified Food Technologist and are presently working in different fields related to food.
In Sensory Evaluation what is to be tested and scientifically evaluated is precisely defined. It is a science and its which precisely defines and measures senses and feelings.
Here is a Typical Spidergram.
- This helps you to visually see which parameter of your Product is better than any other product.
- It can also helps you understand where your product lacks behind, thus opening up an opportunity for improving it.
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